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Redfin is a technology powered real estate brokerage with agents in twenty-five markets throughout the United States. Redfin combines a real estate search site with employed and salaried real estate agents. The firm was a pioneer of map-based real estate search for consumers, who use the site to find homes for sale, while the company’s local agents host tours, attend inspections, and handle property access, legal paperwork and negotiations.
Redfin offers buyers up to a 50% rebate (except in Oregon where real-estate laws prohibit it) on the commission paid to the buyer’s agent. A blend of technology and service also enables Redfin to charge a 1.5 percent listing fee for home sellers, which is less than the traditional 3 percent fee. The firm is led by Glenn Kelman
Redfin’s technological tools and services for home buyers.
Easy tour scheduling: Home buyers can schedule a home tour with a Redfin agent with just a few clicks from a browser, iPhone, iPad or Android App. Customers can tour as many homes as they want with no obligation.
Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients. Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop. Search by school: Shows all the homes for sale served by a certain school with one easy search. Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.
Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.
Redfin’s technological tools and services for home sellers
Redfin Home Dashboard: A comprehensive online resource for home sellers that provides real-time data about their home. This tool gives people who sell their home with a Redfin agent real-time data on how many people are viewing their property online, what their Redfin agent is doing to sell their home and what the next steps are in the selling process, including reminders about important tasks to complete. The dashboard adds to the digital marketing program that Redfin provides for everyone who sells their home with them, including premium placement of their listing on Redfin. (that doubles the amount of traffic the home receives from potential buyers), targeted emails and advertisements to homebuyers who are searching for homes in the area and free professional photography for listing photos
Redfin 3D Walkthrough– This online feature for Redfin-listed homes provides a high-resolution, interactive view from every angle inside a home and is powered by groundbreaking 3D scanning technology from Matterport. This is designed to provide prospective buyers with a deeper insight into what the home actually looks like before they go and visit it. The 3D Walkthrough is currently available for Redfin’s listings in Seattle and California markets.
Redfin Home Value Tool: A more accurate way for home sellers to find out what their home is worth using self-selected comparable homes for sale in their market.